Around 129 students in total, aged between 5 and 12 years, became the witness of this social initiative by the company.
In its pledge of promoting road safety amongst young children, Yamaha conducted its social initiative ‘Yamaha Children Safety Program (YCSP)’ in Dehradun. The programs were organized at Dehradun Hills Academy Day & Residential School in Dehradun. Around 129 students in total, which aged between 5 and 12 years, became the witness of this social initiative by the company. The programs were conducted under the ‘Safety First’ campaign by Yamaha, which intends to promote safety education and measures of road safety amongst the children.
The programs comprised of theory sessions with practical examples to teach crucial road safety measures to the children present. To increase the levels of interest in children, Yamaha’s brand mascot ‘Zippy’ was present too. The programs concluded with the mascot interacting and dancing with the children in a fun-filled session.
Speaking on the occasion, Mrs. Meenakshi Gupta Head-Mistress DDHA, said, “We believe it is imperative that the importance of road safety is instilled in the youth as they are the key drivers in bringing about any change”. We would like to thank the Yamaha group for conducting this fun-filled educative program in our School.
One of the representatives of the Yamaha stated that “We have begun the Yamaha Children Safety Program to involve young kids in an entertaining and interactive manner that can drive home key messages of safe riding. By doing so, we are not just creating awareness amongst children but also amongst the family and local communities. Also, when these youngsters grow up and are ready to buy a two-wheeler, they will remember what tips we offered them on safety while in school.”